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The science of writing a Press Release

The science of writing a Press Release

We have all observed how PR Professionals are always racking their heads while writing press releases and pitching them to the journalists.
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Proven ways to build thought leadership through your communication

Proven ways to build thought leadership through your communication

In today’s times, the consumer doesn’t just choose a brand for the product or service that they deliver, they do so for information and…
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A symbol (#) that changed the face of modern communication

A symbol (#) that changed the face of modern communication

It is really beguiling to realize how an inconsequential symbol on our ‘landline’ telephones came to be the face of modern communication…
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8 guiding statements for your digital marketing strategy

8 guiding statements for your digital marketing strategy

Digital marketing has become like a race field, where everyone wants to participate and win the competition. In today’s world, market has…
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In-game advertisements: A win-win for brands

In-game advertisements: A win-win for brands

For long, the online and video gaming industry, has had a niche group of audience in India, limited to a small number of desktop gamers…
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Communication strategies to adopt when a crisis translates to the ‘new normal’

Communication strategies to adopt when a crisis translates to the ‘new normal’

The onset of 2020 saw the entire world get engulfed in one of the most threatening and unpredictable global health emergency crisis! And…
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The power of people in charting a successful communication campaign

The power of people in charting a successful communication campaign

People are a company’s biggest asset. Brands are not made overnight or with a blink of an eye. It is the people who turn products or…
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Influencer marketing simplified

Influencer marketing simplified

At one point, every brand and marketer has faced the following challenges:
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Agility and Adaptability — The new motto for the changing times.

Agility and Adaptability — The new motto for the changing times.

“Agility is the ability to adapt and respond to change…agile organizations view change as an opportunity, not a threat.” — Jim Highsmith
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JUDICIOUS AND EFFECTIVE: THE NEW MANTRA FOR DIGITAL MARKETERS AND ADVERTISERS

JUDICIOUS AND EFFECTIVE: THE NEW MANTRA FOR DIGITAL MARKETERS AND ADVERTISERS

The pandemic and the subsequent global lockdown reshaped the entire world in unprecedented ways! Bringing brands, businesses and people’s…
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