New York Times Recognizes Moka Origins Unique Business Model
With Moka Origins' rapid expansion into Craft chocolate cafes and small-batch coffee experience bars, it is exciting to see our social entrepreneurship model featured in the New York Times Business section!
“As people’s wealth increases, they think more about quality and less about quantity. They also consider the social context of what they’re buying.”
-Jessica Steinberg
Jessica Steinberg’s latest article “Learning to Balance Profit With a Social Mission” eloquently highlights a shift in consumer perspective that Moka Origins tries to leverage for the greater good.
As Steinberg explains, “It’s difficult for most socially driven entrepreneurs to find a balance between promoting a product and helping those in need.”
Empowerment Focused Craft
In a world where businesses increasingly focus on Corporate Social Responsibility and certify themselves as B Corporations and Organic, fair trade companies, Moka Origins unique ‘farm to table’ model redirects finances from certifications in favor of a more grassroots approach.
“It was such a realization that the farmer was growing this on their trees, we’re spending a ton of money on a latte, and there’s this whole imbalance in between.” - Jeff Abella.
Jeff Abella’s incessant drive for humanitarian empowerment is at the core of Moka Origin’s business model. After tirelessly writing grant proposals and creating crowdfunding campaigns, he decided to fuel social empowerment through products we consume every day.
Having spent a decade of building infrastructure and education projects in Cameroon, he leveraged his political awareness and emotional ties to the farmers to develop the nuanced craft chocolate and Coffee that America enjoys through Moka Origins products.
Bridging The Gap: Single Origin Chocolate With a Story
“A pressing concern facing Agricultural Producers and farmers is that the farmers may know how to grow the crops, but they lack appropriate markets to sell their products.” -Jeff Abella
Moka Origins' efforts tie the consumer to the premium quality farming groups at every level. The company’s Africa Origin series was brought to America’s chocolate fans through craft chocolate subscription service Cocoeclectic and highlights fine quality single-origin chocolate from four distinct small-batch Cacao growing regions.
Featuring micro-batch chocolate from Moka Origins farming cooperative in Cameroon to working with established sourcing collectives such as Kokoa Kamili and Ecookim cooperative, this unprecedented Single Origin series is the truest expression of Moka’s unique social entrepreneurship model.
Fueling Conscious Consumerism:
Every effort at Moka Origins aims to bridge the gap between farmers and the products that we meticulously craft. From mission infused camp partnerships to Origin Adventures, our efforts are part of an overall movement to fuel future generations of socially conscious consumers.
We thank Jessica Steinberg and the New York Times for recognizing our unique social empowerment model and fine craft chocolate — made from bean-to-bar, in Honesdale, PA.
Join our monthly subscription to support Moka Origins' efforts and get exclusive insight into our latest innovations from the Moka lab…
