Intellectual Property

Monetization, Brand Extension,New Business & Growth

Sharing 23+ years’ experience in Creation & Monetization of Intellectual Property Specialized in Licensing & Merchandising for the Entertainment, Sports , Corporate & Iconic brands; new initiatives from scratch to scale, across Startups & Large companies.

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Intellectual Property

Rohit Sobti in Monetization, Brand Extension,New Business & Growth

Jul 19, 2020

An A-Z of best licensing practices for Brand Owners

In the last few years, celebrities, corporates, sports and others are increasingly jumping on the brand licensing bandwagon. For the common man, it may…