Monetization

Monetization, Brand Extension,New Business & Growth

Sharing 23+ years’ experience in Creation & Monetization of Intellectual Property Specialized in Licensing & Merchandising for the Entertainment, Sports , Corporate & Iconic brands; new initiatives from scratch to scale, across Startups & Large companies.

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Monetization

Rohit Sobti in Monetization, Brand Extension,New Business & Growth

Jul 19, 2020

An A-Z of best licensing practices for Brand Owners

In the last few years, celebrities, corporates, sports and others are increasingly jumping on the brand licensing bandwagon. For the common man, it may…

Celebrity Licensing — Time to Up the Fame Game!

Elements of Brand Licensing Success

In the last few years, celebrities, corporates, sports and others are increasingly jumping on the brand licensing bandwagon. For the common man, it may seem as someone endorsing a product or service, but in the real sense, brand licensing is an attempt of the…