Better Physical Rewards = Longer Gameplay and Retention

Martins Bratuskins @Monetizr
Monetizr
Published in
2 min readJun 22, 2019

Reward players early on and let rewards increase as the game progress. Receiving gifts or being rewarded for gameplay brings happiness and this, in turn, makes a player return to the game again.

We created a visionary case study for Angry Birds 2, including game collectibles along with the game storyline.

Read the full use case here!

First rewards would unlock already after beating the 1st piggy boss. The more levels are finished, the better the rewards get. This stays true to other games as well.

It’s important to scatter encouragements along with the game storyline. Harder levels deserve extra motivation, like “Only 2% get’s this far, here’s an amazing reward waiting for you!”. It’s great because in Angry Birds 2 case, the game is played by tens of millions of players daily and being in the very coveted 2% club gives the extra boost to continue the game.

Before rewarding players, it’s important to trigger them into the action and then motivate to reach the goal. Next up the power of the community. Don’t want to wait? See the full case study here.

If you have questions and want to know more about game collectibles, book a meeting or visit our homepage.

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Martins Bratuskins @Monetizr
Monetizr

COO and Co-Founder at Monetizr - The world’s most advanced in-game ad experience platform. We work with the biggest CPG brands and most popular game publishers