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Monetizr is an advertising and experience platform for brands in gaming. Reach and engage with over 300+ Million gamers.
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Six Myths Debunked About In-Game Advertising
Six Myths Debunked About In-Game Advertising
1 — Mobile Gaming Lacks Quality
Andris Merkulovs
Nov 7, 2023
Revolutionizing Brand Engagement: Our Game-Changing Approach in the Mobile Gaming Landscape
Revolutionizing Brand Engagement: Our Game-Changing Approach in the Mobile Gaming Landscape
Reaching and engaging the Gen Z and young Millennial audiences has become a formidable challenge for many brands. Fragmented brand…
Tim Gray
Oct 26, 2023
The Big Deal: What Microsoft Activision Deal Means for Brands
The Big Deal: What Microsoft Activision Deal Means for Brands
Microsoft last week sealed the deal on its $69 billion acquisition of Activision Blizzard. This groundbreaking move solidifies its position…
Andris Merkulovs
Oct 16, 2023
Gap Between Mobile Gaming Ad Revenues and Usage Highlights Sky High Potential for Brands
Gap Between Mobile Gaming Ad Revenues and Usage Highlights Sky High Potential for Brands
In an era where smartphones dominate our daily lives, mobile gaming has emerged as a powerhouse of digital entertainment, captivating…
Andris Merkulovs
Oct 16, 2023
12 Surprising Statistics About Mobile Gaming
12 Surprising Statistics About Mobile Gaming
Mobile Gaming Revenue: In 2023, mobile gaming has generated approximately $86.3 billion in revenue, surpassing all other gaming platforms…
Tim Gray
Oct 3, 2023
9 Types of Brand Creatives that Work Best with In-Game Advertising
9 Types of Brand Creatives that Work Best with In-Game Advertising
In-game advertising for mobile games can be highly effective if executed correctly. The types of creative work that work well for brands in…
Andris Merkulovs
Sep 27, 2023
In-Game Brand Goals: A Positive Return on Ad Spend (ROAS)
In-Game Brand Goals: A Positive Return on Ad Spend (ROAS)
The growth of mobile gaming marks a significant shift in marketing channels available to brands. As gamers spend more time in this…
Andris Merkulovs
Sep 21, 2023
Monetizr SOC2 Compliance: Elevating Data Security for Brands and Mobile Game Publishers
Monetizr SOC2 Compliance: Elevating Data Security for Brands and Mobile Game Publishers
I speak with some of the largest brands and biggest mobile game publishers just about every day. Invariably, almost all conversations…
Andris Merkulovs
Sep 14, 2023
The Power of the Word(le): Gaming, its Growing Influence and The NYTimes
The Power of the Word(le): Gaming, its Growing Influence and The NYTimes
The New York Times’ investment of over one million dollars in the Wordle game over a year ago has proven to be a wise decision. Wordle has…
Andris Merkulovs
Sep 6, 2023
Gaming’s Dominance in Digital Entertainment: Understanding its Influence on Consumer Behavior
Gaming’s Dominance in Digital Entertainment: Understanding its Influence on Consumer Behavior
In an era where the menu of entertainment options is more extensive than ever before, mobile gaming has risen to the forefront as a key…
Tim Gray
Sep 6, 2023
Leveraging Branded Mini-Games: A Powerful Avenue for Building Brand Engagment within Mobile Video…
Leveraging Branded Mini-Games: A Powerful Avenue for Building Brand Engagment within Mobile Video…
In an age dominated by digital engagement, brands are continually seeking innovative methods to capture the attention of their target…
Tim Gray
Aug 31, 2023
A Few Takeaways from Gamescom 2023
A Few Takeaways from Gamescom 2023
Gamescom is the most anticipated event on the gaming calendar every year, and 2023 was no exception. The event attracted 320,000 attendees…
Andris Merkulovs
Aug 29, 2023
Bridging the Gap: Unveiling the Disconnection Between Ad Spend and Gaming Attention
Bridging the Gap: Unveiling the Disconnection Between Ad Spend and Gaming Attention
Digital landscapes have become the new battlegrounds for consumers’ attention. However, there exists a fascinating anomaly: the disconnect…
Tim Gray
Aug 15, 2023
The Evolution of Mobile Gaming and Digital Marketing: Balancing Personalization and Privacy
The Evolution of Mobile Gaming and Digital Marketing: Balancing Personalization and Privacy
In-game advertising is the fastest growth segment available to brands.
Andris Merkulovs
Aug 13, 2023
Why Gaming, Why Now?: Revolutionizing Brand Engagement for GenZ and Millennial
Why Gaming, Why Now?: Revolutionizing Brand Engagement for GenZ and Millennial
In today’s digital landscape, reaching and engaging with younger demographics has become a pivotal challenge for brands across industries.
Andris Merkulovs
Aug 9, 2023
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