Tagged in

Marketing

Mossyblog

Where technology + design intersect

More information

Followers

Elsewhere

More, on Medium

Marketing

Mossyblog in Mossyblog

Oct 30, 2013

The Apple-Microsoft Energizer Bunny.

In 1989 Energizer hijacked the Duracell Bunny thus for most parts of the world hijacking the…

Mossyblog in Mossyblog

Sep 23, 2013

Surface 2 — The shotgun approach to marketing

Most people by now would have seen all the announcements surrounding the new Microsoft Surface 2. These announcements pretty much outline the new refined measures taken to make the tablet/laptops more compelling in the eyes of its targeted consumers.

Mossyblog in Mossyblog

Apr 2, 2013

I suspect Windows Phone team are chasing the wrong metrics.

I’ve had an interesting and insightful conversation with Steve Sinofsky the past 24hrs that has got me thinking about the concept of how we measure success. Firstly, I know its freaking me out how much I am learning from the…

Mossyblog in Mossyblog

Mar 18, 2013

Lost: One Microsoft PR Genie, last seen in the bottle.

It turns out yet again Microsoft and Waggener Edstrom (the folks they outsource their PR to) seem to have this ongoing disconnect between reality and the Redmond Zip code. In that when a journalist on sites like “The Verge” or other(s)…

Mossyblog in Mossyblog

Nov 27, 2012

The Days of Microsoft Lives.

I was talking to a friend last night about the whole Microsoft fall out. It was a good laugh and the more we discussed it the more a script inside my imagination began to form. I always find myself thinking of Steve Ballmer as this bad CEO played by John Cleese who at times…

Mossyblog in Mossyblog

Nov 19, 2012

Jakob Nielsen is not your Windows 8 Guru heres why.

I can’t believe i’m about to defend Microsoft Design outloud like this. It’s not something I would normally do, however when it comes to the Jakob Nielsen Windows 8 review I just can’t stand to let it slide. Personally I think that entire…

Mossyblog in Mossyblog

Nov 13, 2012

The fall of Sinofsky ..where’s the gold plated AK47?

Yesterday I read a tweet that Sinofsky was leaving Microsoft and my immediate thoughts were along the lines of most — oh, it is early but not unexpected.

Mossyblog in Mossyblog

Aug 21, 2012

The Unofficial Windows 8 Developer FAQ

Early this week I’ve been talking to a few current and former Microsoft staffers about all things Windows 8. In my discussions I’ve started to gather some gossip in around what happened to Silverlight and lastly the specifics around the DevDiv fall out between…

Mossyblog in Mossyblog

Aug 2, 2012

Seem’s Microsoft has a case of the Metro’s

Keeping score on the failure rate of Microsoft Marketing is getting to be a sickness of mine. The latest bug has to be by far the clear and most defining moment in all of Microsoft fails.

Mossyblog in Mossyblog

Jul 16, 2012

The Cost of Design.

It was the HTML generation that first gave mainstream hints that with a good designer in the cubicle you could in turn have a positive effect to business. That is to say by opening a simple browser, navigating to an address and interacting with “forms” that you in turn could begin taking…