Mobile app strategy

When Mobile App A/B Testing Gives Really Valuable Results

Everyone seems to be obsessed with A/B testing these days. We constantly see advice about testing different button colors, testing variations of shopping cart icon overlays, trying new calls to action on your landing page, and so…

Learn These 4 Lessons or Your App Will Fail

Taking a new project to market always involves risks.

Nearly 90 percent of tech startups fail. There are many reasons why mobile startups fail: sometimes they fail because there is little demand for their product; sometimes they…

How to Conduct Your Competitor’s App Audit

Business-savvy people know that before they invest in developing and launching a new product they should thoroughly analyze the market and study their competitors. Unfortunately, a lot of startups rush through their initial research — or even skip it…

Is Mobile-First Still a Trend? 3 Approaches to Settle on a Platform

People who want their businesses to go online are faced with a number of difficult questions. What channel will work better for their clients? Should they start by developing a website or a mobile app?

How to Use the Product/Market Fit Canvas in Your App Development

Every startup goes through a number of stages in its development. In business terminology, the most essential stages of a startup’s development can be described as the following:

Why Apple App Store Optimization Matters & How to Do It Yourself

The more serious the competition, the more difficult it is for a product to succeed. With more than 1 million apps on Apple’s App Store, modern app startups face the toughest competition imaginable. Getting your app…

How to Get the First 5 Thousand Users for Your Dating App

Gaining a critical mass of users is the paramount challenge for startups. Gaining users is doubly problematic when you’re launching a platform that relies on user-generated content.