Local Biz Collective

My key takeaway from feedback on my prototype presentation is that I showed and worked on a lot of stuff and now it is time to cut down.

Key Insights

Plan & Script

Here are my reflections after my proof of concept presentation last Monday, based on my professors and class feedback.

Why Local Biz Collective?

Local Biz Collective toolkit

User journeys of the personas: Juan, “The Observer,” and Anna, “The Advocate.”

Yesterday I met with the West Village business owners group for a follow-up meeting. The purpose of this meeting was to continue working…

Mini prototype proposal of the follow-up meetings framework and my reflections based on class feedback.

Thesis project timeline

I shared my last prototype presentation and thesis project progress with my thesis advisor Katherine Fisher, who is guiding in the right…

Here is my Ideas + Criteria Matrix based on the user and my personal needs.

Value Proposition, Product Cycle & What would I like my next prototype to achieve?

After iterating my prototype a few times I realized that I missed something important along the way.

Here are the user needs and design criteria uncovered in my research to date.

My reflections based on feedback from my final prototype presentation last semester.

Here is a summary of my thesis’ progress and final presentation of HelpLocalBiz prototype from last December.

Happy New Year! After a nice winter break, I’m back to work on my thesis project. Here are some insights from my first brainstorming of…

After testing and iterating my first prototype (learn more about the prototype insights here) of group discussions with business owners…

Last week, I organized one group discussion with Lower East Side small business owners and a second group discussion with West Village…

Research goals

Here are the reflections and next steps of my prototype based on my class feedback:

For my thesis project, I’m investigating how local community engagement can help local businesses to thrive. Here are the insights of my…

After talking with local business owners and residents in NYC, particularly in my neighborhood, the West Village, to understand the…