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Millennials

Mythical Millennial
Mythical Millennial
A fortnightly newsletter filled with sassy insights into the world of millennial marketing, dreamy indie pop tunes for the office, and the most important pop culture link of the week.
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Mythical Millennial #7: the dazed and confused

ICYMI, the hashtag #HowToConfuseAMillennial got some traction a couple of days ago, initially trying to highlight how, apparently, millennials are “digitally-obsessed ingrates with a horrific sense of entitlement.” Examples of tweets included “Turn…


Mythical Millennial #6: Influencers schminfluencers

A few months ago, Digiday commissioned a piece: “Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’. Notable quotes include: “We paid $300,000 for a few photographs because the CEO’s kid liked


Mythical Millennial #4: work work work work work work

Thoughts about Rihanna and that certified 2k16 banger aside, work is actually something pretty difficult to talk about. It certainly was for me. Until I was [brag] invited to speak at a conference about the mythical millennial in the…