NakaConsulting

Starbucks Taps Web3 for Rewards Experience

Starbucks Odyssey experience allows Rewards Members to earn and buy NFTs to unlock access to new, immersive coffee experiences. One of the first to integrate NFTs with an already successful loyalty program, Starbucks Odyssey will be an accessible Web3…

Will iOS14 Destroy Remarketing?

Remarketing is the act of marketing to potential customers that have already had some type of interaction with your brand. While remarketing may take many forms, the most common is targeted ad serving. When a consumer visits your website, a cookie is embedded. This allows…

How Can Content Marketing Operate as a Sales Touchpoint?

How Can Content Marketing Operate as a Sales Touchpoint?

Touchpoints can be defined as any interaction your company has with prospects or customers. So how can you use…

Why Does My Business Need a Blog?

Consistently writing a blog is a big commitment. Even if you’re willing to incur the costs of outsourcing it to an agency, it still requires effort and attention. Many small business owners find themselves asking if it’s worth it? The short answer is a resounding YES…

How to spy on your competitors’ Facebook ads, it’s easy!

Listening to Simon Sinek’s presentation on the idea of finite and infinite games has me considering this idea. I think deep down, we all compare ourselves to others as if there was a…