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The best way to calculate Customer Lifetime Value for Ecommerce

The best way to calculate Customer Lifetime Value for Ecommerce

Understanding what Customer Lifetime Value is, why it’s a useful metric, and how to compute it.
Go to the profile of Cedric Dussud
Cedric Dussud
One question to make your data project 10x more valuable

One question to make your data project 10x more valuable

Data folks are in the business of helping people make decisions. Whether it’s a quick and dirty ad-hoc query or a super sophisticated…
Go to the profile of Brittany Davis
Brittany Davis
Why you should be using your data warehouse to sync your SaaS tools

Why you should be using your data warehouse to sync your SaaS tools

The most robust and simple way to sync between production systems is to use your warehouse as the single source of truth
Go to the profile of Cedric Dussud
Cedric Dussud
How to choose an attribution model, advice from a data scientist

How to choose an attribution model, advice from a data scientist

First Touch,  Last Touch,  Last Non-Direct Click,  Time Decay,  Linear,  Any Touch 🙀,  Last Paid Touch,  U-shaped,  W-shaped…
Go to the profile of Brittany Davis
Brittany Davis
Using customer behavior to drive better product decisions

Using customer behavior to drive better product decisions

Understanding which customer behaviors lead to conversion is the fastest way to know which product changes to make
Go to the profile of Ahmed Elsamadisi
Ahmed Elsamadisi
When good data analyses fail to deliver the results you expect

When good data analyses fail to deliver the results you expect

A cautionary tale of a data analysis, a dashboard, and a huge waste of resources
Go to the profile of Brittany Davis
Brittany Davis
SQL Hack: How to join tables where the key is in a blob of text?

SQL Hack: How to join tables where the key is in a blob of text?

SQL Trick
Go to the profile of Ahmed Elsamadisi
Ahmed Elsamadisi
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