by Barron Ernst, Chief Product Officer at Showmax
Smartphone use in emerging markets like India and Africa differs from developed markets. This is because there are a very different set of constraints in operation, most of which stem from cost and infrastructure. If businesses want to…
The key question facing brands is how they can create such enriching mobile experiences. With competitors just a few clicks away and customers more likely to switch brands than ever before, ecommerce and mobile…
