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Nathan’s Marketing Management and Strategy Musings
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Augmented Reality
Augmented Reality
Have you ever bought something online or in the store, thinking that it would fit in your house, but once you finally brought it back home…
Natan Schanzer
Dec 2, 2020
Expanding Into New Markets
Expanding Into New Markets
Uber has been one of the ubiquitous brands since its founding in 2009. Uber enables individuals to order a taxi wherever they are, instead…
Natan Schanzer
Nov 23, 2020
Worth More: Canada Goose
Worth More: Canada Goose
As I would walk around my college campus, there was a logo that kept popping into my mind. I only had a ski jacket that was thin and meant…
Natan Schanzer
Nov 4, 2020
Segmentation: Too Much Choice?
Segmentation: Too Much Choice?
“We naturally begin to sort, as it helps any sentient entity, or manager, achieve success”, says Scott Galloway. It is rooted within human…
Natan Schanzer
Oct 27, 2020
Seth Godin’s Disruption
Seth Godin’s Disruption
Seth Godin has developed many unorthodox tenets to his marketing style. He saw the changes brought about by the digital world we live in…
Natan Schanzer
Oct 5, 2020
Social Media Fakery
Social Media Fakery
Social media has been around for a while. But, it has never been more ubiquitous than it is right now. During quarantine, the newest…
Natan Schanzer
Sep 30, 2020
The Vans Tribe
The Vans Tribe
Vans sneakers and apparel are some of the most recognizable pieces of clothing in the world. As soon as a person sees Vans they often…
Natan Schanzer
Sep 22, 2020
Welcome to My Marketing Musings Page!
Welcome to My Marketing Musings Page!
Hey everyone! I’m really excited to begin blogging, as it is a new experience for me. I figured I’d begin with my backstory and some of my…
Natan Schanzer
Sep 17, 2020
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