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Digital marketing, branding & content for small and medium-sized businesses
I write about digital marketing — strategy, execution, experiences and lessons learned
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Freelancers, stop helping friends who take your work for granted
Freelancers, stop helping friends who take your work for granted
The (sometimes) fake smile followed by the casual “How is your freelance business is going?”.
Naveen Sivakumaran
Nov 3, 2021
What hip hop can teach you about content marketing
What hip hop can teach you about content marketing
7 hip hop lessons you can use now to uplift your content strategy
Naveen Sivakumaran
Nov 2, 2021
5Ws — the stupidly simple way to a kick-ass social media strategy
5Ws — the stupidly simple way to a kick-ass social media strategy
You want to see what this social media thing is all about. Apparently, it’s good business. But, how do you get started?
Naveen Sivakumaran
Oct 4, 2021
Polarise, build your brand like a politician
Polarise, build your brand like a politician
Politicians are the best marketers and brand-builders.
Naveen Sivakumaran
Sep 28, 2021
Opinions & Reviews
How social media complements sales
How social media complements sales
By helping your business connect and engage with your customers.
Naveen Sivakumaran
Sep 27, 2021
Thoughtful marketing: Little things that delight customers
Thoughtful marketing: Little things that delight customers
Thoughtful marketing is not expensive but requires effort. It pays back in spades because it involves delighting your customers.
Naveen Sivakumaran
Sep 26, 2021
How to hire a marketing agency or get the best out of your existing one
How to hire a marketing agency or get the best out of your existing one
Tell us your business goals. Tell us your business goals. About your competitors. Your challenges. Who your ideal customer is…
Naveen Sivakumaran
Sep 23, 2021
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