It’s true, and while it can be scary to think that some unknown thing is out there waiting for you to fall into its trap, understanding that you don’t know what you don’t know can be a very valuable tool.
I really dislike the term ROI — Return on Investment. While an actual return on an investment is great, ROI as a metric to pre-validate an idea or project is limiting and costly. If leadership says to come up with a realistic ROI for a project, to me that means one of two things. Either the project…