The Net Promoter Survey is unlike a traditional survey or traditional research in that it’s NOT an exercise in statistical analysis.
NPS was introduced by Fred Reichheld in 2003 in his HBR article “One Number You Need to Grow”. It has been derived based on an analysis of survey samples and growth figures in a…
There are probably better measurements for specifically measuring product market fit early on aside from NPS. At this stage I think you’re primarily trying to identify if your product/service is delivering real value…
TL;DR: Track like most other businesses would. Touch each customer quarterly, ensure you’re asking just the “likelihood to recommend question” along with an open-ended…