The team think it’s a great idea, all of the numbers add up, the business logic makes sense, it feels bang on trend for…
Last year, I watched a startup pitch for a six figure investment. Throughout their pitch they continued to stress: “Our product is for…
Figuring out where there are opportunities for innovation is not about the management team having fancy strategic away days or pseudo-disruption workshops. It is about what is already happening on the edges: where customers intuitively have…
I recently saw this post floating around on LinkedIn and want to share some thoughts.
SWOT and PEST(LE) analysis, ANSOF matrix — there are an overwhelming number of ways that businesses can try to analyse markets for growth opportunities. However, when ideas for new products and services come from a mishmash of people’s egos, opportunities are…
The birds of paradise perform amazing dating dances to charm and attract mates. This is because the birds’ behaviours…
