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About
New Markets Insights
We are: Innovation strategy experts • Seasoned market researchers who put Jobs to be Done theory into practice • Award-winning authors of action-oriented books. This is what we’re thinking about.
Note from the editor

Success stories and innovation strategy focused on addressing customer Jobs to Be Done from the specialists at New Markets Advisors

Editors
Go to the profile of New Markets Advisors
New Markets Advisors
Strategy from specialists in finding and entering new markets -- new products, places, and people
Go to the profile of Andy Troska
Andy Troska
Writers
Go to the profile of Dave Farber
Dave Farber
Author of Jobs to be Done: A Roadmap for Customer-Centered Innovation. Growth strategy / innovation expert
Go to the profile of Jennifer Luo Law
Jennifer Luo Law
I write about innovation and business strategy. And I just published my first book, Costovation!
Go to the profile of Andy Troska
Andy Troska
Go to the profile of Sylvia Brown
Sylvia Brown
Manager at New Markets Advisors, a boutique consulting firm preeminent in innovation strategy and Jobs to be Done.
Go to the profile of Brock Staskawicz
Brock Staskawicz
Go to the profile of Jonathan Chang
Jonathan Chang
Associate @ New Markets Advisors
Go to the profile of Conor Fitzpatrick
Conor Fitzpatrick
Go to the profile of Dan Paikowsky
Dan Paikowsky