From Google Adwords, BingAds, PPC Advertising, Social Media, WebAnalytics, Display Campaigns to Artificial Intelligence, Machine Learning, Algorithms applied to Marketing. The marketing that is coming. Make the future your next competitive adventage.

May 9, 2016

Adwords Quality Score Demystified

Let me remember, what Adwords Quality Score is:

Quality score (QS) is the metric that google uses to evaluate the “usefulness” of a keyword. This, together with the bid offered at the auction is going to determine the adrank of this keyword and…

Rafael Jimenez

May 15, 2016

How to measure my digital marketing strategy to sell more

How should I measure my digital marketing strategy to sell more? If you are interested on how to measure your marketing strategy or just want to check how your current strategy is working, this article might be of high interest…

Rafael Jimenez

May 17, 2016

First Click: Multi Touch Attribution Step by Step

The First Click attribution model is a conversion attribution model by which the 100% of the conversion is assigned to the first campaign, medium or keyword that participated in the customer journey.

Rafael Jimenez

May 17, 2016

Algorithmic Attribution

The Algorithmic Attribution is a conversion attribution model by which the conversion value is assigned to all the campaigns, mediums or keywords that have participated generating the conversion, but the system gives more ore less value depending the behaviour of the users.

Rafael Jimenez

Apr 27, 2016

Top tips for optimizing Google Adwords mobile campaigns

Do you want to learn how to optimize Google Adwords mobile campaigns? In this post we will give you a list of 10 tips so you can improve your mobile campaigns performance.

Why should we decide to…

Rafael Jimenez

Apr 26, 2016

Business Intelligence is the future of web analytics

Nowadays, my thoughts are that nobody doubts of the importance of web analytics in any digital strategy.

I’ve been working on online marketing and web analytics since 1999. In that period and up to 2005, web…

Rafael Jimenez

Apr 25, 2016

How does a low-quality score campaign impact on branded keywords CPC?

As an online marketing professional, I always have branded keywords monitored. Either SEO or SEM. So, we know that when we perform a branded keyword search on Google and our website does not appear, then we…

Rafael Jimenez

Apr 19, 2016

What is dwell time and why do I need it?

If you are working on online marketing and more specifically on content creation, you might be familiar with rates such as bounce rate or time on page, but what about dwell time? Well, dwell time is a rate only few people use and it has been proven to be one…

Rafael Jimenez

Apr 5, 2016

Facebook VS Google Analytics conversions

So you are running multiple channel campaigns and your statistics with Google Analytics do not match. Does Google analytics say your Facebook campaigns are not as profitable as you think they are, when looking at your referrer Facebook? Are your Facebook…

Rafael Jimenez

Mar 7, 2016

Understanding the Google Adwords Quality Score

What is the Google Quality score?

The Google Adwords quality score or factor quality is a value from 1 to 10 that Google itself gives to each of the keywords in an Adwords account in order to determine…

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