Design

The Copy Behind The Copy

Russell Norris, copy director at R/GA London, argues that UX copy is the most important of the marketing journey.

Creative Risk Profiling

Simon Kemp, Contagious Insider’s Head of Asia Pacific, explores why understanding your clients’ real needs and attitude to risk, as well as their stated ones, can help to develop creative solutions that they accept and embrace

Don’t Drink The Kool-Aid

David Eriksson, chief creative officer and partner at North Kingdom on why Experience Design should focus on people, not features

Keeping it Real-ish

Contagious Insider’s Katrina Dodd puts public authenticity under the microscope

It isn’t easy being authentic. Last week, Essena O’Neill, a darling of Instagram with north of 500k followers, quit the platform in a 17-minute YouTube confession, a public spasm of guilt…

Authenticity By Numbers

Hazel Barkworth, cultural insight associate director at Added Value, looks at how ‘authentic’ spaces can quickly become disingenuous and asks how brands can push their spaces and ideas beyond the aesthetic

Thinking Further than the Future

R/GA London’s senior experience designer, Matt Cane, argues that UX designers should think about what’s on the horizon as well as what’s right for now to evolve their methodology

The Relevance Trap

Everyone is looking for the next game-changing idea. But are they looking in the right places, and could that be a problem? Contagious Insider’s Georgia Malden makes the case for leftfield inspiration*

Waiting for the God Idea

Keeping your ears pricked for the ‘God Idea’ in workshops is a useful way of ensuring that everyone’s on track and that brainpower isn’t being wasted. Dan Southern, senior consultant for Contagious Insider, explains

Designing on the Edge

Last week, we interviewed Daan Roosegaarde for a piece in the Q4 issue of Contagious.

As well as having an awe-inspiring ability to rock a turtle neck, the Dutch designer is renowned for making brilliant products.