Shane Atchison, CEO, Possible, on how traditional companies can improve processes and measurement to succeed at encouraging innovation throughout the business
Jason Cobbold, managing director of Redscout, argues that brands should let their business innovations do the talking
Brian Cooper, chief creative officer, Oliver Group UK, argues that innovation isn’t about new inventions, but about spotting and backing winners
Pat Fahy, creative director at Seymourpowell, looks at the growing trend for connected and collaborative approaches to innovation and what this means for businesses
A new set of challengers — many with familiar names — are architecting a new golden era of creativity, that is backed by data rather than media sales.
Pats McDonald, chief strategy officer at Isobar, considers the implications of frictionless interfaces for brands that thrive on disruption
Chris Baréz-Brown, founder of creative leadership company, Upping Your Elvis, about creating the conditions for brilliance within marketing departments