Data Visualization Society Logo: Behind the scenes

Amy Cesal
Amy Cesal
Mar 6, 2019 · 5 min read

I’m Amy Cesal, one of the founding members of the Data Visualization Society and I’m a data viz and graphic designer. Every organization needs a logo. For a group of people who specialize in visualizing data, the logo for the society needed to represent this passion.

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Data Visualization Society Logo when we launched

Inspiration

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(left to right) Open Knowledge logo, FiveThirtyEight personality quiz, Neil Richard UK Number Ones, Giorgia Lupi data centerpieces

Visualizing data visualization

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Data (collection, cleaning, analysis) Visualization (design, building, storytelling) Society (project management, community, leadership)
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Levels: 0 (novice) 1 (learning) 2 (beginning) 3 (intermediate) 4 (advanced) 5 (expert)

While the scale may not be perfect, we’ve worked to incorporate feedback. We acknowledge that people come to data visualization from a variety of places, and the data fingerprint gives people a general sense of where these skills lie. You can start to see trends, like large teal triangles convey an emphasis on data, a large yellow spike to the upper right is someone with a strong design background, and smaller forms indicate someone might be new to the field and just starting out.

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Points (clockwise): building, community, data cleaning, design, leadership, analysis, storytelling, project management, data collection

Global membership

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Rough timezone estimate overlay

In practice

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(left) Amy’s data fingerprint (right) her partner’s data fingerprint

The data fingerprint on the left is mine. My background is in design, and I have less experience with cleaning and analyzing data. I also have strong skills in leadership and community, which drew me to wanting to start the Data Visualization Society.

The one on the right is my partner’s. He has a stronger background in data and analysis, and fewer skills in design, which actually make us a good pair to work on projects together. We live in the same time zone, which is reflected by the grey line. Each data fingerprint shows our unique strengths.

The mega logo

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Updated data visualization society logo

Data fingerprint badges for members

The future

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selection of members data fingerprints

If you want to take part in this community, become a member. If you have ideas or the time to put into a more active role, please contact us via email, or on Twitter.

this article was co-written by Amy Cesal, Mollie Pettit & Elijah Meeks

Outtakes

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sketches of logos that didn’t make the cut

Edit: this article was updated to reflect the rotation in the labeling of the badges.

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Thanks to Elijah Meeks

Amy Cesal

Written by

Amy Cesal

Amy Cesal is a data visualization designer. She is a co-founder of the Data Visualization Society and serves on the board.

Nightingale

The Journal of the Data Visualization Society

Amy Cesal

Written by

Amy Cesal

Amy Cesal is a data visualization designer. She is a co-founder of the Data Visualization Society and serves on the board.

Nightingale

The Journal of the Data Visualization Society

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