When Should I Start My Crowdfunding Campaign?

For every successful campaign held on Kickstarter, two will fail. On Indiegogo, the odds are even worse, with 9 out of 10 campaigns falling short of their goal. To help ensure success for your next campaign, it’s important that you recognize the top four reasons for failure:

● It’s not as easy as it looks.

● The rewards program is lackluster.

● The campaigner isn’t prepared to answer questions.

● The campaign simply doesn’t gain traction early enough.

Fortunately, these four causes of failure can be entirely avoided if the campaigner just takes the time to plan things out. Out of everything, the number one question a campaigner needs to ask is this: Is this the right time to hold your crowdfunding launch?

Before You Launch

Before you even think about launching your campaign, you need to get things in order to avoid the common pitfalls.

#1 Know It’s Going To Be Hard

There’s no way around it. Whether you have a national presence or no following at all, crowdfunding is by no means simple. Convincing people to give their money up for a cause or project is difficult.