Product Adoption

Who is “the customer?”

In the SaaS world we’re always talking about “the customer.” Is the customer getting value? Is the customer a churn risk? Will the customer expand?

Who, exactly, is this “customer” we’re always talking about?

If your customers tell you they want a faster horse, you’re asking the wrong questions

How to get your customers to actually do what you need them to do — without the tears!

I must admit I get a little scared when I hear all of the excitement around “digital touch” customer success strategies. Because if poorly done, these tactics are useless at best and…

The three questions to ask about every new feature release

How to leverage product usage data to guide your product adoption strategy

Just get started: How to use a Lean Startup mindset to develop effective customer programs