Blogging
Why Blogging Is Important For Your Website
Blogging is one of the cornerstones of content marketing and here is why it is essential
By Ojas Mhatre, Co-founder, Not Your Idea
Let’s face it: first impressions count, and a blog section on your website allows you to make a very strong impression of your business. If you’re not offering your visitors great content through blogging, you’re losing out on an inexpensive way to drive traffic to your website. Consistently blogging relevant content can also improve your web presence and eventually boost your credibility as a legitimate business too. Not to exaggerate, but your website remains half-baked without a blog. Don’t feel convinced yet about the importance of blogging? Here are 10 reasons why blogging for your website is a must:
Increases Your Web Presence
When you blog, you’re increasing the number of pages on your website and as a result, your web presence also increases. This is because each time you publish a new blog post, it’s an additional indexable page that can show up on search engines. The more pages you have, the better your chances of being found online. If you want to improve your chances of coming up on the SERPs (search engine results page), make sure to include targeted keywords in your blog titles and throughout the content body (organically, do not stuff keywords!).
Helps With Link Building
Link building is basically the process of acquiring links from other websites to your own and blogging is one of the most common ways to build links to your site. Links are important because they help search engines like Google understand the popularity and authority of your website. And the more popular and authoritative your site is, the higher your chances of ranking on the SERPs. Link building can seem challenging but blogging surely does simplify it.
Improves SEO Rankings
Blogging is one of the most effective ways to improve your website’s search engine optimization (SEO) rankings. Every time you put up fresh content that brings value to your customers, you’re becoming favorable to major search engines. By including relevant keywords in your blog posts, you can attract organic traffic as well. And the more traffic you get, the higher your chances of ranking on the first page of search results. But for this, you have to ensure you’re selecting keywords, and choose the low-hanging fruits with a decent search volume. The keywords you insert in your blog must also be relevant to the industry your business is in and the products or services you’re offering.
Builds Credibility and Expertise
If you’re consistently churning out high-quality content, you’ll slowly build up your credibility as an expert in your industry. This can encourage more people to do business with you as they’ll perceive you as a reputable source of information. You become the website they go to for valuable content. With informative blogs, you can slowly rise to be acknowledged by your audience as an expert. Once you reach that position, customers won’t think twice about consulting you since they’re convinced of your expertise through your content.
Increases Engagement With Your Audience
Get talking! Blogging allows you to start a conversation with your audience and get them talking about your business. By encouraging comments and feedback on your blog posts, you can create a community of engaged customers who are more likely to support your brand. You can also humanize the tone of voice in your blog so that people truly get a glimpse of your brand via your messaging.
Keeps Your Website Updated
A blog section is a great way to keep your website updated with the latest news and information about your products or services. If you’re regularly publishing new content, your customers will know that your business is active and relevant. This can encourage them to keep coming back to your site for more updates, which eventually drives traffic and increases sales.
Helps You Generate More Leads
Blogging can also be an effective lead generation tool. By offering something of value, such as an e-book, in exchange for your readers’ contact information, you can quickly build up your leads database. You can then use these leads for your marketing and sales efforts. For example, if you’re a real estate agent, you can also include a CTA such as “Contact us for more information on properties in XYZ location” at the end of your blog post about the current real estate market trends in that location.
Increases Your Sales and ROI
If used effectively, blogging can help increase your sales and ROI. By creating informative and engaging content, you can attract more prospects to your website who are then more likely to buy your product or avail of your services. Additionally, by including CTAs in your blog posts, you can further encourage your readers to take a desired action such as subscribing to your newsletter or buying your product.
Blogs Can Be Repurposed
Another great thing about blogging is that your blog posts can be easily repurposed into other types of content. For example, you can turn a blog post into an infographic, an e-book, or even a video. This allows you to get the most out of your content and reach out to more people through different channels.
It’s Cost-Effective
One of the best things about blogging is that it’s a very cost-effective marketing strategy. In fact, you can start a blog for free using platforms like WordPress.com. Once your blog is up and running, the only costs you’ll need to incur are hosting fees and the price of any tools or plugins you might want to use. All in all, blogging is a very affordable way to reach out to more people and promote your business.
Summing Up
As you can see, there are many reasons why your website needs a blog section. So if you’re not already blogging, now is the time to start! Just remember to focus on creating high-quality compelling content that will resonate with your audience. With a little effort, you can quickly reap the rewards of an effective blogging strategy.
FAQs On Why Blogging Is Important For Your Website
Is Blogging Still Necessary?
The answer is yes — blogging is still an essential part of any digital marketing strategy. This is because the benefits of blogging are too great to ignore. If you want to improve your website’s ranking on SERPs, generate leads and sales, and stay ahead of the competition, then you need to be blogging consistently.
Is Blogging Effective?
As per OptinMonster data, 53% of marketers consider blogging as their top content marketing priority. They also point out that marketers who give value to blogging are 13 times more likely to have a positive ROI on their efforts. This also goes to showcase how effective blogging can be for your business.
How Does Blogging Impact The Success Of A Website?
The success you can have with blogging depends on many factors, including the quality of your content, how often you publish, and your overall marketing strategy. However, if you focus on creating high-quality content and promoting your blog effectively, you can achieve great results. Some of the most common ways to measure content performance include traffic, leads, and sales. So if you’re able to increase any or all of these metrics, then you can consider your blogging efforts to be successful.
