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Noted: By Firstborn
Insights from Firstborn, a design and innovation company.
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ANA Interview with S&P Global
ANA Interview with S&P Global
How do you take a 150-year-old company that is comprised of fractious division brand names and cultures and transform it into a unified…
Firstborn
Jul 18, 2018
Finding Unconventional Uses for Accessible Tools
Finding Unconventional Uses for Accessible Tools
Over the last six months, interest in branded augmented reality (AR) experiences has exploded. Everyone wants in, but with webAR not yet…
Firstborn
May 22, 2018
How to Fail in Digital
How to Fail in Digital
Over the past few years, companies have gotten increasingly better at wasting their time and money in digital. The formula goes something…
Firstborn
May 1, 2018
UX is driving a driverless future for automakers
UX is driving a driverless future for automakers
Two major disruptions are driving automotive right now: automated driving tech (AD) and ride sharing services — both of which came from…
Firstborn
May 1, 2018
Why Your Brand Doesn’t Need Anyone To #Participate In Anything
Why Your Brand Doesn’t Need Anyone To #Participate In Anything
Over the past few years, a disturbing new trend has emerged in the digital creative world–brands trying to get into “relationships” with…
Firstborn
May 1, 2018
Does Alexa run counter to the Amazon brand?
Does Alexa run counter to the Amazon brand?
There’s no secret Alexa is taking over. Cars, TVs, even refrigerators are ready to take your auditory orders. If it’s got power and Wi-Fi…
Firstborn
May 1, 2018
How To Save Under Armour
How To Save Under Armour
Performance brands are funny. We see them all around us — the Nikes and Gatorades of the world — and absorb their messaging, the messaging…
Firstborn
May 1, 2018
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