Marketing

Small Businesses: How advertising attitudes affect digital and social media Marketing Strategies

Why Big Data Marketing Analytics is Helping to Build New Empires

Consumer’s Brain and Marketing Placebo Effects

Consumer’s Brain Behaviour: Which ones are more…

Detection of Online Fake Reviews: What nonverbal behaviors can tell you?

Online Shopping and Social Media: Friends or Foes?

Can Colors Make Your Online Strategy Work?

We all are very sensitive to our environment… the smells, the textures, the sounds…

Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me!

I’m Viola, 25 years old, graduated from Business Management in Harvard Business School. I recently have made my Master Thesis on “Humanizing Brands” and I would like to…

4 Types of Frauds in Affiliate Marketing That You Should Know