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NOVA Marketing Insights
Insights from Marketing Data Science
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Spring Edition 2018
Online Shopping and Social Media: Friends or Foes?
Online Shopping and Social Media: Friends or Foes?
The world is becoming more and more digital and there’s no going back. Probably we already read something about it on Facebook or saw…
Joana Ramalho
Mar 16, 2018
Trending
How to exploit irony in the advertisement world
How to exploit irony in the advertisement world
In today’s globalized and always connected world, brands and products are becoming more and more identical. Consumers are getting more fed…
Tomás Cerejeira
Mar 15, 2018
Driving E-commerce Growth Using Big Data Analytics
Driving E-commerce Growth Using Big Data Analytics
In recent years, the growth of internet-based technologies has provided to e-commerce firms a set of higher customer service capabilities…
Duarte Stock
Mar 13, 2018
How Social Media Can Change Your E-commerce Business: Up and Down
How Social Media Can Change Your E-commerce Business: Up and Down
Social media usage is nowadays part of almost every consumer’s life. In the United States, for example, 30% of online time spent belongs to…
Sofia Pires
Mar 13, 2018
Can Colors Make Your Online Strategy Work?
Can Colors Make Your Online Strategy Work?
We all are very sensitive to our environment… the smells, the textures, the sounds, and the colors. Different colors make us feel…
Gonçalo Costa
Mar 16, 2018
4 Tips to Improve Cities’ E- Brand
4 Tips to Improve Cities’ E- Brand
How many times have we been looking for a city break and discarded some options immediately even though the promotion was appealing? Too…
Andrea Sparapano
Mar 16, 2018
How Facebook Likes Affect Offline Consumer Behavior?
How Facebook Likes Affect Offline Consumer Behavior?
Marketers and social media managers should go ahead and trigger promotional communications on Facebook pages owned by their companies. This…
Daniel Lopes
Mar 16, 2018
Detection of Online Fake Reviews: What nonverbal behaviors can tell you?
Detection of Online Fake Reviews: What nonverbal behaviors can tell you?
Are you the type of person that prefer to search on the internet and read online reviews before purchase? If so, how much do you trust…
Reza Gorgani
Mar 14, 2018
Physical or Digital Goods: Which one do you value the most?
Physical or Digital Goods: Which one do you value the most?
Against all the expectations people had in the past few years, digital goods have not taken the place of physical goods. Despite the…
Catarina Matos
Mar 16, 2018
Small Businesses: How advertising attitudes affect digital and social media Marketing Strategies
Small Businesses: How advertising attitudes affect digital and social media Marketing Strategies
This article was developed in the USA with the subject: “Small Service Businesses: Advertising Attitudes and The Use of Digital and Social…
Rita Mendonça
Mar 17, 2018
From Traditional Marketing to the Digital World: 5 questions you should ask!
From Traditional Marketing to the Digital World: 5 questions you should ask!
The last decades of massive technological developments have seen a dramatic change, not only in the consumer markets but to Marketing…
Anabela Garcia
Mar 15, 2018
Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me!
Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me!
I’m Viola, 25 years old, graduated from Business Management in Harvard Business School. I recently have made my Master Thesis on…
Gonçalo Rocha
Mar 15, 2018
4 Types of Frauds in Affiliate Marketing That You Should Know
4 Types of Frauds in Affiliate Marketing That You Should Know
Since the nineties, E-commerce environment has definitely grown in an uncontrollable way, bringing benefits to everyone who decides to…
Dineu Assis
Mar 9, 2018
Customer Experience and The Journey of Bringing a Customer on Board
Customer Experience and The Journey of Bringing a Customer on Board
How companies need to re-invent their consumer experience strategy to deliver positive journeys?
Marcos Amorim
Mar 16, 2018
Why Big Data Marketing Analytics is Helping to Build New Empires
Why Big Data Marketing Analytics is Helping to Build New Empires
Data is the new oil. In the past centuries, empires were built on this immensely, untapped valuable asset. Today, data is the fuel of the…
Francisco Sá Marques
Mar 16, 2018
Unfolding Digital Marketing: From 2000 to Today
Unfolding Digital Marketing: From 2000 to Today
Digital, Social Media, and Mobile Marketing (DSMM) open new ways for clients and companies
Erika Mazzucca
Mar 12, 2018
Business Models of Marketplaces
Business Models of Marketplaces
Dimensions, attributes and specifications
Gustavo Leitão
Mar 16, 2018
Consumer’s Brain and Marketing Placebo Effects
Consumer’s Brain and Marketing Placebo Effects
Consumer’s Brain Behaviour: Which ones are more responsive to marketing placebo effects?
Margarida Lopes
Mar 14, 2018
How Augmented Reality Affects E-Commerce Decisions
How Augmented Reality Affects E-Commerce Decisions
This article emerges in the context of the rapid advances in technology, to understand the diversity of promotional tools that are…
Patricia Roque
Mar 13, 2018
8 Steps to Make Sure Your Customers Always Come Back
8 Steps to Make Sure Your Customers Always Come Back
Customer loyalty is a must in every business and can be defined with different fancy definitions relating to customer repeated behavior to…
Teodora Spirovska
Mar 14, 2018
Breaking Data Privacy: How to Get Your Customers’ Permission?
Breaking Data Privacy: How to Get Your Customers’ Permission?
Last decades saw major changes in the way people and companies interact. In an increasingly complex ecosystem, data is proving to be a key…
Tiago Leão
Mar 3, 2018
Fast and Furious Little Bird
Fast and Furious Little Bird
The analogy with the name of the franchise starred by Vin Diesel can easily be applied to Twitter in the United States and Weibo in China…
Mario Andrade
Mar 14, 2018
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