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Chatbots are changing our relationship with technology

Chatbots are changing our relationship with technology

With 1.5 billion people projected to be using messaging apps by the end of 2016, the introduction of chatbots seems like a logical…
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Hugo & Cat
How marketing can change the world — Customers on the mind

How marketing can change the world — Customers on the mind

Marketing has changed. And as time passes, it’s going to keep changing. It’s inevitable. We’ve seen rapid changes in the technology we can…
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Hugo & Cat
Content creators: be brave, not perfect

Content creators: be brave, not perfect

If Netflix has taught us anything, it is the importance of responding to changing patterns of media consumption. They have carved out a…
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Hugo & Cat
Persado and Digitised Copywriting: Fad or Future?

Persado and Digitised Copywriting: Fad or Future?

By now you’ve probably heard of Persado. It’s the software that writes your copy for you, and (it says) can do it better — claiming to…
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Hugo & Cat
Connecting the disconnected: the Internet of Everything

Connecting the disconnected: the Internet of Everything

I went to a recent Lewis Silkin LLP event, ‘Overcoming the Legal Implications of the Internet of Things’ to explore the commercial rewards…
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Hugo & Cat
Digital jumps the shark: Hello to the post-digital era

Digital jumps the shark: Hello to the post-digital era

There’s increasing evidence to suggest we’ve reached a tipping point. Technology has become ubiquitous and screens seem to have had their…
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Hugo & Cat
The ‘Experience Era’ is reshaping the way we use information

The ‘Experience Era’ is reshaping the way we use information

Information used to be a scarce commodity which was sought and valued. With limited methods to distribute knowledge, those that possessed…
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Hugo & Cat
Latest
Unbranded: The advent of submissive advertising

Unbranded: The advent of submissive advertising

This seems to be the overriding sentiment behind the latest trend in content marketing; the lesser-spotted unbranded ad. Long gone are the…
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Hugo & Cat
Friendly fire and the unexamined campaign; when content marketing misses the mark

Friendly fire and the unexamined campaign; when content marketing misses the mark

The rise of digital media has equipped the modern marketer with an arsenal of new ways to reach their customers in previously unchartered…
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Hugo & Cat
Talking to women: how to communicate with individuals not stereotypes

Talking to women: how to communicate with individuals not stereotypes

Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every…
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Hugo & Cat
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