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Nudge Notes
Nudge Notes deciphers the art and science of influencing behavior through behavioral design, behavioral economics, and decision science.
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Blake Bassett
in
Nudge Notes
Oct 22, 2023
Products that Stick: Behavioral Design Techniques for Enhancing Product Stickiness
Discover how to create “sticky” products that users habitually return to by leveraging behavioral design principles…
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6
Blake Bassett
in
Nudge Notes
Oct 13, 2023
Leveraging Behavioral Design for Product Growth: A How-To Guide
This comprehensive guide explores the power of behavioral design in product management, detailing how the fusion of psychology and product…
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15
Blake Bassett
in
Nudge Notes
Oct 6, 2023
Consistency and Commitment: Building User Loyalty through Design
This article explores the pivotal roles of consistency and commitment in product design, explaining how these principles rooted in…
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8
Blake Bassett
in
Nudge Notes
Oct 1, 2023
Temporal Discounting: Designing for Present vs. Future Rewards
Explore how the concept of Temporal Discounting, our natural tendency to prioritize immediate rewards over future benefits, influences…
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20
Blake Bassett
in
Nudge Notes
Sep 30, 2023
The Science Behind Habit-Forming Products
Discover the science behind habit-forming products, including the psychology of habits, the power of feedback loops, the Hooked Model, variable rewards, cohort…
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Blake Bassett
in
Nudge Notes
Sep 28, 2023
Cognitive Load: Streamlining Product Interfaces for Decision Making
This article explores the concept of cognitive load in behavioral design, explaining how it influences user decision-making in product…
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20
Blake Bassett
in
Nudge Notes
Sep 25, 2023
Balancing Curiosity and Usability in Digital Interfaces
This article explores the delicate balance between curiosity and usability in digital design, emphasizing the importance of creating interfaces that…
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Blake Bassett
in
Nudge Notes
Sep 23, 2023
The Peak-End Rule: Crafting Memorable User Experiences
Discover how the Peak-End Rule, a principle in behavioral economics that suggests people remember experiences based on their most intense point and…
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1
Blake Bassett
in
Nudge Notes
Sep 23, 2023
The Endowment Effect: Design Strategies to Promote Ownership
Discover how the endowment effect, a cognitive bias that makes us overvalue things we own, can be harnessed to increase user engagement and…
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2
Blake Bassett
in
Nudge Notes
Sep 23, 2023
Affective Forecasting: Anticipating User Emotions and Reactions
Exploring the role of affective forecasting in behavioral design and its impact on user experience, decision making, and product…
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