Marketing

How CMOs can lead their teams to digital marketing transformation success

The role of the CMO has evolved over the years, with the average lifespan of a CMO shrinking to a mere 44 months, according to some reports. This is down a full four months from previous years, and is…

Here’s why you should care about bots

It’s not because they’ll eventually evolve into sentient beings who can spy on you through your devices and rule your life. It’s because as more bots appear on the scene, early adopters will be able to take advantage of ready and available marketing data through…

How to Unlock Revenue through Data Storytelling

Using Data to Secure Brand Safety — the “Why?” and “How-to”

SAVE YOUR LOVE FOR METRICS THAT MATTER

For many marketers, metrics, like data, fall into the more-the-merrier camp. Reporting more…