I have been leading UX team in PropertyGuru for 2 years. We are a small team of 5. We use Design Thinking upstream and Lean downstream, I wrote about how we combine and apply both methods in an earlier article.
In 2016, we updated the PropertyGuru.com.sg and DDproperty.com. With 16 million users every month across 4 markets, it wasn’t as straightforward as one would think but wasn’t rocket science either. Here is the journey and steps the UX team took for the redesign of PropertyGuru.com.sg and…