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Yes it does! Many ISP spam filters will review your email content & subject line to…
The basic difference between these two options is explained in their names: a shared IP is a shared resource used by several unrelated senders; whereas a dedicated IP is one which…
Gmail tabs help organize incoming emails by delivering marketing & promotional emails to the Promotions tab, social media…
There are several best practices and tips that you can follow to improve your reputation and…
Generally speaking, an unsubscribe rate of less than 1% means you are within industry norm. The only exception is when you send your email to new lists…
“Opened” rate is calculated by taking into account all the emails that are accepted and read by the recipient. Generally speaking, a good range of “Open” rate is…
An email is declared as a ‘bounce’ when it cannot be delivered to the recipient and returns with an error message. Emails can bounce for several reasons: people…
The acronym DKIM stands for “Domain Keys Identified Mail”. It is an encryption authentication method that is used by…