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Is your advertising stuck in the stone age?

Is your advertising stuck in the stone age?

3 tips to be more modern & attractive for advertisers

Oct 10, 2017

THE LATEST

After release notes | Ocast

After release notes | Ocast

We have successfully released a completely new version of Ocast, built from scratch. We have received lots of feedback and are…

Feb 24, 2021

Inside the Industry: Why customer relationships are the key to success

Inside the Industry: Why customer relationships are the key to success

Erik Sohl, Digital Client Manager, at phd Sweden talks challenges, tips and explains why customer relationships are so important.

Apr 15, 2019

Inside the Industry: Transparency and honest conversations in advertising

Inside the Industry: Transparency and honest conversations in adver...

Kenneth Söderman, Connection Planner at MediaCom, on why transparency is key for publishers and a more open media industry.

Mar 31, 2019

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Inside the Industry: The importance of creativity in advertising

Inside the Industry: The importance of creativity in advertising

Carl Jernberg, Digital Strategist at Scream Media Agency, on media planning and how to stand out to advertisers.

Mar 11, 2019

What the media industry can learn from online shopping

What the media industry can learn from online shopping

Zalando went from startup to multi-billion Euro IPO in just 6 years. What can an online shopping giant teach the media industry?

Feb 3, 2019

Digital media kits — an investment in your time

Digital media kits — an investment in your time

A case interview with Oskar Sardi, CEO of Leeads Commercial Partner.

Dec 14, 2018

A lesson in how to thrive as a media and marketing maven

A lesson in how to thrive as a media and marketing maven

Q&A with Jeanette Asteborg, Marketing Manager of Volkswagen Group Sweden, on media best-practices, worst habits and more.

May 15, 2018

Why employee photos are crucial for your media sales and marketing

Why employee photos are crucial for your media sales and marketing

Connect with media buyers and market your brand with team photos in your media kit.

Apr 25, 2018

What does the future hold for media agencies and media industry?

What does the future hold for media agencies and media industry?

Staffan Slörner, CEO of Sveriges Mediebyråer, explains what the partnership with Ocast means for agencies and advertising.

Apr 13, 2018

Are you helping or hurting your ad sales?

Are you helping or hurting your ad sales?

Confusing advertising pages or PDF media kits often scare off advertisers — here’s how to know if you are doing this too.

Feb 28, 2018

An inside look at audio advertising at Bauer Media Sweden

An inside look at audio advertising at Bauer Media Sweden

Louise Lundgren, Head of B2B and Relations, talks all things audio and how Ocast developed their ad sales in this interview.

Feb 7, 2018

How I landed a dream job at cruising altitude on a 747

How I landed a dream job at cruising altitude on a 747

How the journey to becoming Ocast CEO all began with some transatlantic air travel and wifi

Nov 15, 2017

Boost ad sales with a little help from your friends.

Boost ad sales with a little help from your friends.

How your audience makes your brand more appealing to eager advertisers

Nov 7, 2017

It’s not all about followers

It’s not all about followers

2 qualities to identify before investing in influencer marketing

Sep 28, 2017

How to hook advertisers with a good first impression

How to hook advertisers with a good first impression

6 tips to make a media kit (and more from ad sales)

Sep 19, 2017

How to prepare for dmexco as a startup

How to prepare for dmexco as a startup

The do’s and dont’s for you — tested by us at #DMEXCO 2017.

Sep 15, 2017

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