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Odd Networks

A platform for video content creators who want their own personalized applications

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Mitchell Patterson in Odd Networks

Jul 11, 2017

The Future of Sports and Streaming (Part 2 — esports)

Recently I touched upon the changing demographics of viewers (https://blog.oddnetworks.com/different-viewing-habits-of-a-new-generation-of-content-consumers-b3d506962bea) and more so on the sport viewing / streaming evolution. While…

Mitchell Patterson in Odd Networks

Jun 28, 2017

The Future of Sports and Streaming Part 1 (traditional sports)

I will admit to being a sports nut. I will watch basically any game that’s on a screen from college to professional sports, even spending hours on a weekend glued to the television for a tennis or golf match. This is one…

Mitchell Patterson in Odd Networks

Jun 13, 2017

Why skinny bundles are missing the point

When we started Odd Networks two years ago I remember many people telling me we were crazy for two reasons. The first reason was that there were only a few players in the space, and the second was that even there was an explosion of OTT applications…

Mitchell Patterson in Odd Networks

Jun 1, 2017

An Odd Platform — The Story of Odd Networks

I will start with how we got here. A couple of years ago a few friends that had been working in video game / video streaming for almost a decade had an idea. Customers were asking for some of the same tactics that were used in games since the newer…

Jon Keller in Odd Networks

May 5, 2017

Why advertising on OTT connected TV devices is so effective

In a recent edition of the Deloitte Digital Democracy Survey, it was revealed that 83% of U.S. consumers will skip an online video ad if given the option. The ability to “pay” for content with their attention is a very…

Steven Kopec in Odd Networks

Feb 29, 2016

OTT, Content and the space in between

OTT is not just the story of getting content to customers without a middle-man, but it’s also the story of getting content to customers with an understanding of what they most want to see. And what they most want to see is something that reflects their local culture and lifestyle.