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Ogilvy On DIGITAL Advertising
an in-depth look at “Ogilvy On Advertising” as it applies to the modern, digital advertising age
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10 Things I Learned While Writing about Ogilvy
10 Things I Learned While Writing about Ogilvy
I fell into the world of David Ogilvy and now I’m coming out the other side.
Navah Maynard
Jun 3, 2016
Inside Ogilvy with Creative Director Eric Wegerbauer
Inside Ogilvy with Creative Director Eric Wegerbauer
After reading and writing about David Ogilvy for the past few months, it was pretty surreal to walk up the signature-laden steps of…
Navah Maynard
Jun 2, 2016
The Creative Mind of Bill Bernbach: In Conversation with Dan Lombardi of DDB
The Creative Mind of Bill Bernbach: In Conversation with Dan Lombardi of DDB
A couple weeks back, I found myself sitting on a couch parked in the middle of the busy, open-plan NYC office of Doyle Dane Bernbach. I sat…
Navah Maynard
May 31, 2016
Native Advertising: True Innovation or Traditional at Heart?
Native Advertising: True Innovation or Traditional at Heart?
As discussed previously, the prime difference stylistically between advertising today and advertising 50 years ago is the usage of…
Navah Maynard
May 23, 2016
The Dove Effect: Ogilvy on Positioning
The Dove Effect: Ogilvy on Positioning
Chapter 2: How to Produce Advertising that Sells Part II
Navah Maynard
May 10, 2016
The Women Before Me: A Tribute to the Women of the AAF Advertising Hall of Fame
The Women Before Me: A Tribute to the Women of the AAF Advertising Hall of Fame
Chapter 3: Jobs in Advertising — And How to Get Them
Navah Maynard
May 6, 2016
David Ogilvy’s Greatest Flaw and an Abbreviated Evolution of Copy
David Ogilvy’s Greatest Flaw and an Abbreviated Evolution of Copy
Chapter 2: How to Produce Advertising that Sells Part I
Navah Maynard
Apr 18, 2016
An In-Depth Look At “Ogilvy on Advertising” — Part I
An In-Depth Look At “Ogilvy on Advertising” — Part I
Chapter 1: Overture — ‘Let us march against Philip’
Navah Maynard
Feb 9, 2016
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