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Olson Zaltman is a pioneer in the use of brain science for market research and consulting. Founded in 1997 and based in Pittsburgh, we help leading organizations understand their customers through deep insight.
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Emotions Gone Mainstream: What Marketers Can Take Away from Inside Out 2 and Use Today
Emotions Gone Mainstream: What Marketers Can Take Away from Inside Out 2 and Use Today
When you truly understand emotions, they can be yours to drive consumer behavior
MaryGrace King
Sep 5
Latest
Memes And Marketing: What Ozempic Tells Us About Our Culture and Why That’s Important
Memes And Marketing: What Ozempic Tells Us About Our Culture and Why That’s Important
A case study of the Ozempic craze and why cultural insights are powerful for marketers
Kacie Burton
Jul 23
Man Up
Man Up
A Q&A with Dr. Niusha Jones from Boise State University about how moments of failure drive consumers’ desire for masculine brands
James Forr
Jun 19
viZual Listening
viZual Listening
Exploring the hidden stories of what consumers are discussing online
Olson Zaltman
Apr 5
Telling a book by the cover
Telling a book by the cover
A Q&A with Lan Anh Ton from Texas Christian University about what package designs say about the product inside
James Forr
Feb 17
A review of Jonah Berger’s “Magic Words: What to Say to Get Your Way”
A review of Jonah Berger’s “Magic Words: What to Say to Get Your Way”
A treasure chest of tips and tricks for marketers…and anyone
James Forr
Dec 1, 2023
What is and what was
What is and what was
A Q&A with Grant Packard from York University in Toronto about the influence of verb tense in marketing messages
James Forr
Oct 23, 2023
Planting Seeds: How Brands Can Understand and Leverage Legacy
Planting Seeds: How Brands Can Understand and Leverage Legacy
Author Kacie Burton explores a framework for legacy and its importance for brands and their relationships with consumers
Kacie Burton
Sep 20, 2023
Everybody plays the fool
Everybody plays the fool
A Q&A with Dr. Tess Wilkinson-Ryan, Professor of Law and Psychology at Penn Carey Law at the University of Pennsylvania
James Forr
Jul 9, 2023
The Untouchable Tradition of Golf?
The Untouchable Tradition of Golf?
Covid-19 has changed our lives, and the world of sports is no exception to that. Take for instance the traditionally stuffy sport of golf…
Samuel Zaltman
Jan 11, 2023
Cowboys, Cabins, and the Red, White, and Blue
Cowboys, Cabins, and the Red, White, and Blue
The branding power of American iconography
James Forr
Nov 30, 2022
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