Brand Strategy

Who are we? We’re OMFGCO. Who are you? Someone with a company, a vision, a brand or an audience that is trying to marry these things. This is the second installment in our series “Every Decision is a Brand Decision.” You can find the first here.

At OMFGCO, we believe that every decision is a brand decision. In this series, we explore how the reality of a brand is often very different than what it appears to be. A brand is more than a logo or a color palette. A brand is more than a social media manager or a web…

The “mass market” is a concept, not a real thing. As Seth Godin eloquently explained in his book We Are All Weird, the mass market doesn’t actually buy anything, because it doesn’t exist. Individuals buy things. We are individuals: human…

Welcome back! If you’re just joining us, this is the eighth installment in our series Every Decision Is A Brand Decision. We’d like to start this month’s post with a few very important questions: