Rebranding is a major decision most long-running organizations will face at some point. We know it can be a…
Marriott is a highly-recognizable hotel brand with locations across the country. Their logo is easy to spot…
There are many times where I’m asked, “Which color is best for my brand?” or “Which of these color options do you like most?” My reply is always the same: “What do you want people to feel when they see your brand?”