Audience Strategy

The Intersection of Content, Community and Commerce.

As the digital world continues to grow and evolve, one thing is certain: Brands and marketeres need to adapt or fail in their marketing efforts. With so many new platforms emerging, the biggest challenge still remains the same, the…

3 Tips For A Superstar Twitter Bio!

Make your Twitter Bio shine bright with these 3 tips.

Are you the next Twitter Superstar?

Perhaps…

How To Handle Different Types Of Comments On Social Media #Infographic

A key building block in developing and managing powerful organic social audience is how you handle your audience’s comments. There are many different strategies that can be used to respond to all forms of…

How To Build Community & Influence With Twitter Lists

I’m an obsessive list maker.

Lists find their way onto my ubiquitous legal pads, loyal journal, and trusty whiteboard. Grocery receipts, paper bags, and Starbucks napkins are also innocent bystanders of my list…

How Influencer Tweets Drive Consumer Purchase Decisions #INFOGRAPHIC

The next phase of influencer marketing is emerging. As a growing number of brands are beginning to understand and leverage the fact that one of the most effective and efficient ways to gain traction is via the…

Best Practices For Choosing A #Hashtag For Twitter Marketing

Hashtags are the Most Atomic Element of Relevance.

They literally attract and hold together real-time communities. They are also critical to targeted social marketing and getting your content…