Customer

Author: John Boitnott / Source: Entrepreneur

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and…

Author: Liraz Margalit / Source: Entrepreneur

Author: John Ruhlin / Source: Entrepreneur

Author: BizCast / Source: Entrepreneur

For 11 years, Vamsi Bonthala has been leading Arbor Lodging Partners as CEO. Arbor Lodging is a Chicago-based national owner and operator of hotels…

Author: Scott Oldford / Source: Entrepreneur

Author: Sona Jepsen / Source: Entrepreneur

Author: Suhaib Mohammed / Source: Entrepreneur

Author: Joe Lazauskas / Source: The Content Strategist

Contently cofounder Shane Snow has been called a lot of things in the press: “maverick,” “wunderkind,” “insanely addicting.” According…

Author: Jason Maynard / Source: Entrepreneur

Author: Armando Roggio / Source: Practical Ecommerce

Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles.