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CollectiveAudience
The digital media and marketing landscape grows more complex each day, with numerous channels, data, and strategies to build your brand, drive traffic and transactions. We’re building the next generation performance advertising and media ecosystem for brands, publishers, agencies
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A Brief Introduction to Affiliate Marketing for Ecommerce

Author: Armando Roggio / Source: Practical Ecommerce

Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell the…


Does ‘AMP for Email’ Impact Ecommerce?

Author: Carolyn Nye / Source: Practical Ecommerce

Google just introduced “AMP for Email” and announced plans to include it Gmail later this year.


How to Build an Ecommerce Keyword List

Author: Armando Roggio / Source: Practical Ecommerce

Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of…


Live Streaming Can Promote Ecommerce Products

Author: Armando Roggio / Source: Practical eCommerce

From demonstrating intricate products in real-time to broadcasting webinars and conferences, live streaming is a natural progression of an ecommerce business’s video…


How SEO Impacts the Ecommerce Sales Funnel

Author: Jill Kocher Brown / Source: Practical eCommerce

Ecommerce marketers spend a lot of time thinking about the sales funnel. Search engine optimization plays a major role in filling that funnel at the various stages.


Coupon Codes Can Measure Ecommerce Marketing Results

Author: Armando Roggio / Source: Practical eCommerce

Coupon or discount codes your customers enter during the ecommerce checkout process can help your business monitor and measure marketing and advertising…