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Influencer Marketing

CollectiveAudience
CollectiveAudience
The digital media and marketing landscape grows more complex each day, with numerous channels, data, and strategies to build your brand, drive traffic and transactions. We’re building the next generation performance advertising and media ecosystem for brands, publishers, agencies
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Snapchat Makes a Play for Influencers: What Brands Need to Know

Author: George Beall / Source: Business 2 Community

Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or…


Are Influencers Worth Your Money? We Went Undercover to Find Out.

Author: Jacqueline Detwiler / Source: Entrepreneur

As traditional advertising methods fade, a new generation of young social media mavens — ‘influencers’ — are offering businesses their…


Do You Need to Use Social Influencers in Your Marketing Strategy?

Author: Brian Appleton / Source: Business 2 Community

15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only…