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CollectiveAudience
The digital media and marketing landscape grows more complex each day, with numerous channels, data, and strategies to build your brand, drive traffic and transactions. We’re building the next generation performance advertising and media ecosystem for brands, publishers, agencies
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4 Marketing Lessons from Opening a Brick-and-mortar Store

Author: Armando Roggio / Source: Practical eCommerce

Lessons learned from opening a brick-and-mortar retail store may apply to online merchants, providing insights about promoting products, driving sales…


7 Tips for Selling Products at Events, Shows

Author: Armando Roggio / Source: Practical eCommerce

When online sellers step out of the office or warehouse to set up shop at a sporting event, a fair, or a similar show, those businesses have a good opportunity to earn new…


5 Reasons Your Omnichannel Retail Strategy Is Failing

Author: Armando Roggio / Source: Practical eCommerce

Even for established retailers with years of experience in one sales channel, providing a seamless shopping experience across multiple channels —…


Niche Retailers Have an Opportunity in Customer Experience

Author: Armando Roggio / Source: Practical eCommerce

Your customers are in control, and that could be very good for your ecommerce business. When stores compete on customer experience, small and…