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Online Politics
Thoughts on online campaigns, politics in the digital age, and online marketing at large.
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3 things that stink about the House GOP Obamacare ad buy (and why it’s still smart).
3 things that stink about the House GOP Obamacare ad buy (and why it’s still smart).
Roll Call reported on Friday that the American Action Network is dropping $1.4 million in advertising support for the House GOP…
Steve Olson
Jan 15, 2017
How You’ll Know When the “Facebook Election” Happens.
How You’ll Know When the “Facebook Election” Happens.
TL;DR: When sentiment predicts votes as well as polls.
Steve Olson
Nov 9, 2014
Five Tips for reporters covering today’s election results and digital campaigns
Five Tips for reporters covering today’s election results and digital campaigns
You probably already know this, but just in case…
Steve Olson
Nov 4, 2014
DCCC, I’m pleading with you.
DCCC, I’m pleading with you.
I tweeted you, forwarded your emails to our industry lists, and now I’M BEGGING YOU, to start treating your subscribers with some respect.
Steve Olson
Sep 29, 2014
Democratic Digital Advantage? Not in Terms of Spending: McConnell vs. Grimes edition
Democratic Digital Advantage? Not in Terms of Spending: McConnell vs. Grimes edition
Democrats are widely assumed to be leading in the digital space, so one could be forgiven for assuming that they are setting the pace in…
Steve Olson
Aug 10, 2014
On J.C. Penney, Real-time Marketing, and Success Metrics
On J.C. Penney, Real-time Marketing, and Success Metrics
Or, why most digital marketers are idiots.
Steve Olson
Feb 2, 2014
Shut up about engagement rate, already.
Shut up about engagement rate, already.
Or, why list size and fan counts still matter.
Steve Olson
Nov 10, 2013
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