3 Reasons to use TRAX QR at your Next Event
There’s no better way to elicit support from fans than organising live events — TRAX QR allows artists to strengthen outreach with access to tip jars, curated social media content, and exclusive merchandise, all made possible through custom-made promotional materials. Find out more about TRAX QR and make your live performances go further than ever before.
TRAX cuts through the noise
Designing good promotional materials for live events can be deceptively hard. Traditional ‘hard-copy’ mediums have limited space for getting your image out there, and more often than not end up being trampled into the floor.
What if there was a better way? TRAX is a smart-phone-first app that allows creators to exchange custom music and social media content for subscriptions and/or one off payments. Through the power of QR codes, we’re able to cater specifically to fans at live events with digitally accessible artist cards; showing off artist’s credentials, socials, prompts for tips and subscriptions, and merchandise offerings. Not to mention the unmatched versatility of the QR code makes it easy to print on posters, leaflets, stickers, tickets, etc. Offering fans an interactive alternative to traditional formats keeps engagement high even after the event has finished.
Studies show fan spending growing at live events
Market research indicates that fan spending at live events is rising exponentially — artists and promoters now need more tools to soak up the excess revenue.
Unlike their physical counterparts, digital storefronts are not limited by capacity. Unsurprisingly, most fans actually prefer seamless access to products on their phones over the hustle and bustle of the merch table. Putting commercial elements like TRAX tips front and centre is a no-brainer for artists looking to carve out new revenue streams.
Digital storefronts balance exclusivity with accessibility
Collectors and early birds are quick to strip live events of exclusive merchandise, leaving little to go around for casual attendees. TRAX QR allows artists to reserve a percentage of merch to be sold exclusively through their digital storefront on TRAX, providing tighter control over live sales and ultimately a more satisfied fanbase. By making show merch only accessible to those with the QR code — ie. those physically at the live event — artists will be able to balance the unique and exclusive character of products with improved means of access. Buying a hat from the smoking area has never been easier!
