Two Marketplaces Partner with OST to Change the Way We Consume
One marketplace is all about shopping consciously, whereas the other restores your faith in humanity: A warm welcome to our new Partner Companies, The Brightly Co.and Fainin. Partner count to date: 28 companies!
Founded in 2017 • Team of 3 • San Francisco, USA
The Brightly Co.wants to change the world through conscious shopping. They are catering to the millennial generation, who are overwhelmingly supportive (72%) of buying products that are made ethically and sustainably. With an annual spending power of over $200B, millennials can make a difference!
The California-based startup will work with OST to power their loyalty program, and to enable customers to ‘give back’ to their favourite charities by donating their Branded Tokens. The ultimate goal is to incentivise people to shop for products that make the world a better place.
The fastest way to scale social impact is through everyday consumer behaviours . We’re partnering with OST to create a platform where people shop, learn, and engage with others.
— Laura Alexander Wittig, CEO and co-founder of The Brightly Co.
Founded in 2017 • Team of 7 • Berlin, Germany
When one of the founders was living in a dorm, he saw the need for a well-organised way to borrow stuff you rarely use. Like a drill or a tripod. Backed by a major insurer, Fainin will also feature “try before you buy” and “rent on location” products, like a pair of skis when staying at an AirBnB in the Alps.
The German startup will use OST to mint their own Fainin Tokens. Users can earn these Branded Tokens by rating products and experiences, and by responding swiftly to inquiries. Rental agreements in the form of smart contracts staked by $OST are also on the roadmap.
Having a secure and organised token economy as well as being the first, decentralised rental marketplace will differentiate Fainin from existing shared economy platforms.
— Ash Eryani, CEO and co-founder of Fainin
OST is building the complete blockchain toolkit for business.
Our ambition is to be the blockchain technology partner of choice for businesses of all sizes and levels of technical sophistication, enabling any business to create, launch, and manage their own branded digital token economy powered by OpenST protocols and OST blockchain management software. The OpenST protocol enables companies to launch branded token economies on highly scalable, open, cryptographically auditable side blockchains. OST is actively investing in an ecosystem of developers and apps built on OST, to help drive requirements from actual use cases.