In addition to Amazon internal advertising, you may already be doing various marketing and advertising campaigns using external social media, such as Instagram, YouTube, and TikTok.
For advertising to be effective and cost-effective, it is critical to identify the right audience and create relevant advertising content.
For more information on hiring influencers for Amazon ads, check out our last post👇.
Today, we will share a method to discover influencers not only on external platforms but also on Amazon.
How To Find Influencers on Amazon
- Click ‘All’ on the Amazon SHOP screen
2. Click ‘See All’ in the ‘Programs & Features’ tab
3. Click #FoundItOnAmazon
4. On the #FoundItOnAmazon page, select the category of product you sell.
Check the storefront of influencers in the relevant category
In the same way as above, you can search for influencers who create content related to your product within Amazon.
As Amazon does not provide a tool to contact influencers directly, you need to find their contact information by searching on Google or social media sites.
There are Amazon products that perform noticeably better with influencer marketing campaigns.
If you’re an Amazon seller of beauty products, electronics, and cookware, we encourage you to consider influencer marketing actively.
We are Overnodes, a global eCommerce solution company that collects and analyzes global eCommerce platform policies and global market trends.
Reach out to us at hello@overnodes.com if you’re experiencing difficulties operating Amazon for an opportunity for business growth, expert diagnosis, and problem-solving.
