The Problem of “Too Much” Almost Killed My Side Hustle

and the FRAMEWORK that helped me fix it

Shreya Badonia 🧨
The Startup
Published in
4 min readMar 21, 2023

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visual from freepik

With the increase in our standard of living, technology, and innovation, we’re dealing with the problem of abundance.

We have to deal with shiny object syndrome because of the abundance of choices.

The “Could Be” doesn’t let us be what we are. And we keep ruminating about the 14 million 605 possibilities.

The “Could Be” doesn’t let us be what we are.

Even as creators, we get confused between too many platforms, strategies, and multiple side hustles.

This problem has made all of us overthinkers, and ADHD rates are higher than ever.

Is there something we can do about it? Let’s figure it out.

The Problem of “Too Much”

The biggest problem with creators is we have too many options. Every day billions are being spent on the creator economy. New platforms are emerging, and new tropical trends are becoming viral.

Creators are bamboozled by what they need to do. It’s not just with creators but with this generation of digital natives. As precisely explained by this tweet by Naval Ravikant

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Shreya Badonia 🧨
The Startup

Multi-passionate creator | visual thinker living an island life 🏝️ Join my weekly newsletter 📣 https://shreyasls.substack.com/